12 Tips for Attracting Real Fans on Facebook
As a business, would you consider 30,000 fans on Facebook of value? Six months ago, when I began using the social network to assist with my brand’s marketing, I didn’t really think we could achieve...
View ArticleA Facebook Guide to Engaging Your Audience: Scheduling and Managing Posts
Engaging friends on Facebook is a relatively straightforward task for, say, your average twenty-something socialite, but for business owners seeking to connect with an audience via their brand,...
View ArticleA Facebook Guide to Engaging Your Audience: Sourcing and Publishing Content
It always strikes me as being a little odd how many brands attempt to market themselves via Facebook. I mean, sure, you can post cute pictures of kittens or funny e-cards indicating thinly-veiled...
View ArticleAgility as a Competitive Advantage
There are three ways to win online. Be First Be Smarter Cheat Now its well documented that cheating online can backfire, and being smarter is pretty hard for me considering I am competing with large...
View ArticlePreparing for More Disruption in 2017
More Disruption In 1998 when I started my online journey with The Party People, the Internet was a simple place, whereas today it’s a much more complex space and will become more so in 2017. As the...
View ArticleHow Will Amazon Affect My Online Retail Store?
I heard a statistic that 43% of online shopping in the US is done on Amazon. That is a huge problem that I don’t think my fellow online retailers realise this. In fact, everyone I speak to about Amazon...
View ArticleIs Online Retail Chess or Poker?
So often I hear about businesses that failed because of something or someone else. We as CEOs are responsible for our businesses. Our job is to ask ourselves, what is coming in the next 2, 5, 10 years...
View ArticleCould Gender Quotas Save Retailers?
It’s rare that a week goes by without another retailer going out of business, and often the reason they’ve gone bust is that they did not understand their customer well enough. Roughly 80 percent of...
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